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Get in touch via the contact form, drop us an email or just give us a call on +44 0203 576 3144.
Be seen, be Projected.
Projected delivered Patch Plants' first-ever broadcast television advertising campaign, guiding the brand through every stage of the process, from initial strategy to on-air delivery.
Designed specifically for a growing, digital-first brand entering broadcast for the first time, the campaign balanced creative impact, cost efficiency and regulatory compliance, ensuring Patch Plants could confidently expand into TV advertising within a competitive consumer market.
The campaign was built on clear audience insight and a focused, product-led narrative. Our creative strategy centred on showcasing Patch Plants' offering in a way that felt accessible, distinctive and aligned with existing brand values, while clearly differentiating the brand within a crowded category.
By prioritising clarity, tone and product storytelling, we created a television campaign that worked hard across short broadcast formats and delivered immediate brand recognition.
As a 360-degree creative and production agency, Projected provided complete end-to-end support, including:
Our experience working with broadcasters and regulatory bodies ensured a smooth approval process, giving the client confidence that all creative met broadcast standards while staying true to the brand.
To maximise value and efficiency, the TV campaign was supported by a suite of photography and social media assets, ensuring visual consistency across all brand communications. This integrated approach allowed the creative to scale across television, online video, paid social, and owned channels, while maintaining tight production control and budget efficiency.
Through a combination of creative consultancy, content strategy and integrated video and photography production, we delivered:
This project demonstrates Projected's ability to support small to medium-sized brands taking their first steps into television advertising, providing strategic guidance, creative excellence and production expertise without the overheads of a large network agency.
We provide broadcast TV advertising strategy for growing brands, using audience insight and category analysis to define clear campaign objectives, messaging, and channel approach for first-time television advertisers.
We guide small to medium-sized brands through their first TV campaign, translating business goals into focused creative recommendations that balance impact, clarity, and budget efficiency.
We develop TV commercial creative, including product-led narrative development and campaign concepting designed to differentiate brands in competitive consumer markets.
We deliver broadcast-ready video production services, producing television commercials to required technical standards for on-air delivery across broadcast and online video platforms.
We manage Clearcast submission and approvals, supporting compliance with UK broadcast advertising regulations and ensuring creative meets required standards for television transmission.
We provide platform integration services, adapting and delivering campaign assets across broadcast TV, online video, and digital advertising placements for consistent multi-channel rollout.
We produce integrated campaign content that aligns TV advertising with digital and social communications, ensuring continuity of messaging and visual identity across channels.
We provide photography production services to support TV campaigns with high-quality stills for paid social, website, PR, and e-commerce use.
We create platform-specific social media assets derived from campaign creative, delivering adaptable content optimised for paid social and owned social channels.
We develop content strategy and scalable asset libraries, structuring campaign outputs for efficient reuse across multiple formats, placements, and future brand campaigns.
Get in touch via the contact form, drop us an email or just give us a call on +44 0203 576 3144.
Be seen, be Projected.