About Us
Hello world, we are Projected.
We're a boutique creative communications agency specialising in beauty, lifestyle and interior design. With over 20 years' experience across content production, social media management, advertising and global communications, we help brands and corporates show up with clarity and confidence and create meaningful impact.
Our deep creative experience spans multiple disciplines, including content and social media strategy, photography and video production, graphic design, generative AI, corporate communications, PR and digital marketing, creating a blend of skills and talents that elevate our impact and contribute to a comprehensive, all-round creative and strategic approach for all our clients.
Sam and Elena, the driving force behind Projected, share over 20 years of industry experience on both the agency and client side. Together, they manage a dedicated team of creative and technical talent that provides creative communications, digital marketing and content creation services to clients in the UK, Europe and beyond.
From creative strategy and design to cost-effective TV advertising and global campaign launches, Projected has the team for the job.
Our passion, Projected.
Our Values
Clarity Creates Impact
Bold Thinking, Smart Execution
Human at the Centre
Sustainability
We believe great creativity starts with understanding.
Every idea, message and campaign should simplify complexity and make people get it instantly.
We push boundaries with purpose.
Creative risks matter only when they're backed by strategy, insight and flawless delivery.
We communicate with real people, not algorithms.
Empathy guides our tone, design and storytelling, because connection beats noise every time.
We build ideas meant to last.
From how we think to how we create, we choose approaches that are responsible, efficient and future-focused. Because meaningful connections should create value without creating waste.
Our Team
Sam Orams
With over twenty years' experience in advertising and media production for global brands and major organisations, Sam has become a trusted partner to leadership teams navigating complex challenges across brand strategy, creative direction, communications and growth.
His work blends disciplined strategic thinking with world-class creative and production craft. Sam brings together sharp creative insight, production and technical expertise, managing teams to create standout content and communications, from brand campaigns and digital storytelling to authority-building executive communications.
At Projected, Sam leads a senior team delivering comprehensive creative, strategy, production and communications services. His background includes hundreds of influential global organisations, including Estée Lauder Companies, L'OCCITANE Group, BBC, Canon, L'Oréal and American Express.
Outside of Projected, Sam is the curator and license holder of TEDxSoho, an independent electronic music artist and an award-winning short film director.
Elena Koycheva
Elena is a multi-disciplinary creative and an expert in everything content- and social media-related. With over a decade of experience in the marketing industry, Elena has led multiple teams of designers, copywriters and social media managers on a mission to fulfill complicated briefs, strategic challenges and campaign launches.
Her work as an all-round creative includes social media strategy and execution, content management and creation, photography & videography, copywriting, influencer and content creator partnerships, campaign creation, design and community building. She approaches everything with curiosity and genuine dedication, always striving to deliver exceptional creative content that grabs the attention and delivers results.
Elena's experience spans from startup industry leaders, all the way to global content and advertising agencies, and her portfolio includes major brands and companies in the likes of Samsung, Mondelēz International, Shell and Lick.
Other than her work in marketing, Elena is a seasoned still life and portrait photographer, huge fan of movies and a passionate advocate for mental health awareness and human rights.
Our Project(ed) favourites
Sam's picks:
Elena's picks:
Visual identity, photography & videography for TEMPLESPA
Bondi Sands OOH campaign launch and Waterloo takeover
Portrait & fashion photography for Charli XCX
Campaign launch and product photography for Dr. Jart
Work with us
Get in touch via the contact form or drop us an email. Be seen, be Projected.