Work with us
Get in touch via the contact form, drop us an email or just give us a call on +44 0203 576 3144.
Be seen, be Projected.
Having partnered with L'OCCITANE GROUP on numerous creative and production projects over several years, Projected was appointed to manage the Group's social media presence, with a strategic focus on LinkedIn as the primary communications platform.
The objective was to transform LinkedIn from a purely corporate channel into a visually rich, narrative-driven communications tool, one capable of engaging professional audiences while subtly speaking to consumer values, lifestyle aspirations and premium beauty culture.
While often overlooked as a consumer-facing platform, LinkedIn represents a powerful opportunity for B2B-to-C communication. Corporate audiences are highly engaged, values-led, and often have significant disposable income, making them an ideal audience for high-end beauty, skincare and lifestyle brands.
Projected brought its creative brand pedigree to the channel, applying the same level of visual craft, storytelling, and tone typically reserved for consumer campaigns. The result was a LinkedIn presence that felt elevated, culturally relevant, and aligned with the Group's premium brand ecosystem.
We developed a bespoke content and audience growth strategy tailored to the Group's goals, values, and long-term vision. This included:
This strategic framework allowed LinkedIn to function as both a corporate communications hub and a brand-building platform.
Our team worked across a global portfolio of nine beauty and skincare brands, including L'OCCITANE en Provence, Elemis, Sol de Janeiro, and Erborian.
We collaborated closely with stakeholders across the Group to source visual assets, conduct team interviews, surface insights and identify stories that connected corporate purpose with brand expression.
A major highlight of the partnership was the creative design and management of key Group-wide campaigns, including:
These moments demonstrated how corporate communications can be elevated through creativity, turning milestones into meaningful, shareable brand stories.
With Projected's support, the Group's LinkedIn presence experienced exceptional growth and engagement:
This case study highlights Projected's ability to:
By combining brand storytelling, visual craft, and communications strategy, Projected helps organisations turn corporate channels into compelling brand experiences.
We deliver LinkedIn strategy services for global organisations, transforming the platform into a strategic channel for corporate communications, brand storytelling, and audience engagement.
We develop B2B-to-consumer communications strategies, using corporate platforms to reach values-driven professional audiences with consumer-brand narratives and premium positioning.
We create corporate content strategies that define messaging pillars, editorial structure, and publishing cadence aligned with organisational goals, values, and long-term brand vision.
We apply consumer-brand storytelling techniques to corporate communications, elevating internal and external narratives through visual craft, cultural insight, and narrative depth.
We establish tone of voice frameworks for corporate and brand communications, ensuring consistency, clarity, and confidence across global teams and platforms.
We design visual identity systems for social media, creating cohesive visual languages that enhance brand recognition and support premium, design-led communications.
We provide global social media management services, coordinating content creation, approvals, and publishing across multiple regions, brands, and stakeholder teams.
We manage content across multi-brand portfolios, sourcing assets, insights, and stories from internal teams to ensure alignment and consistency across brand ecosystems.
We design and manage corporate communications campaigns, supporting major organisational milestones such as sustainability initiatives, certifications, and anniversaries.
We implement audience growth strategies and community management, increasing reach, engagement, and long-term follower growth on LinkedIn and related platforms.
Get in touch via the contact form, drop us an email or just give us a call on +44 0203 576 3144.
Be seen, be Projected.