Social Media Management, Content Creation And LinkedIn Employer Branding For L'OCCITANE GROUP

Having worked with L'OCCITANE GROUP on numerous creative projects during the last couple of years, the Projected team was also hired to fully manage the Group's social media presence, predominantly focusing on LinkedIn as the main channel.

We created content and audience growth strategies tailored specifically to L'OCCITANE GROUP and their main goals and values, as well as defined tone of voice & visual style.

Our team worked across a global group of 9 beauty and skincare brands, such as L'OCCITANE En Provence, Elemis, Sol de Janeiro and Erborian, liaising with key contacts across the Group to source visual content, team interviews and insights and relevant stories. One of our proudest achievements for L'OCCITANE GROUP's social media and content growth was the design and management of key company campaigns, ranging from their B Crop Certificate launch to their recently announced 50 year anniversary.

With our help, the Group's LinkedIn page grew significantly to 650,000+ followers, with 100,000 followers gained just in 2025.