Content Strategy, Social Media Management & Design And Creative Corporate Communications For The Beauty Industry Distribution Company Discovered Brands

In September 2025, Projected was appointed by Discovered Brands to reset and elevate its social media presence, with a primary focus on LinkedIn as a strategic B2B communications channel.

The brief was to transform LinkedIn into a powerful platform for employee advocacy, B2B brand storytelling, lead targeting and industry authority, moving beyond sporadic posting to a clear, consistent and commercially effective social presence.

LinkedIn Content Strategy & Brand Repositioning

Our work began with the development of a robust LinkedIn content strategy, underpinned by audience insight, competitive analysis and clear business objectives. We defined a refreshed brand visual language and tone of voice, ensuring communications felt confident, credible and aligned with Discovered Brands' values and role within the beauty distribution ecosystem.

This strategic foundation allowed us to reposition LinkedIn as a core communications channel, one that spoke simultaneously to potential brand partners, retail clients, prospective employees and industry peers.

Design-Led Content Production & Copywriting

Projected delivered end-to-end content production, including:

• Content strategy and editorial planning
• Design-led social media templates and brand assets
• Copywriting tailored for B2B LinkedIn audiences
• Platform-specific content optimisation

The resulting content balanced commercial clarity with thought leadership, ensuring consistency across posts while allowing flexibility for timely, reactive communications.

Community Management & Audience Growth

Alongside content creation, we implemented a structured audience growth and community management strategy, actively fostering engagement and building meaningful connections within the industry.

Following strong early engagement and performance results on LinkedIn, our partnership expanded to include Instagram management, as well as deeper LinkedIn support focused on Founder profiling and leadership visibility on the platform.

Results: Authority, Growth & Engagement

In just four months, our ongoing collaboration delivered measurable impact across both platforms:

• Significant follower and engagement growth on LinkedIn and Instagram
• A loyal, engaged community around the brand
• A clearly defined and consistent tone of voice
• High-quality, reusable social media design assets
• Strengthened brand authority across the UK and Europe

Discovered Brands is now positioned on LinkedIn as a trusted, visible leader in the beauty distribution industry, with a social presence that supports B2B communications, recruitment, partnerships and long-term brand growth.