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Get in touch via the contact form, drop us an email or just give us a call on +44 0203 576 3144.
Be seen, be Projected.
Projected partnered with Black & White Communications, Allergan and brand ambassador Lisa Snowdon to deliver a film and photography campaign promoting CoolSculpting, Allergan's non-invasive fat-freezing treatment.
The brief required a creative partner with deep experience in the highly regulated aesthetics and medical treatments sector, capable of balancing aspirational lifestyle storytelling with strict controls around advertising claims, messaging and visual implication.
A core consideration throughout the project was regulatory compliance. Advertising in the aesthetics sector is governed by strict guidelines, requiring careful handling of language, visuals and implied results across all campaign assets.
Projected brought specialist knowledge of regulated brand communications, working closely with stakeholders to ensure all content remained compliant while still feeling premium, engaging and emotionally resonant. This approach allowed the campaign to communicate confidence and credibility without overstating treatment outcomes.
Working with a high-profile ambassador, the campaign needed to feel authentic, approachable and trustworthy. Our team's long-standing experience producing campaigns with celebrity talent ensured a calm, professional and efficient production environment, essential when time with ambassadors is limited.
The campaign delivered a comprehensive content package, including:
By integrating film and photography under one creative and production team, we ensured visual consistency, efficiency and maximum output from a single shoot.
This experience demonstrates our ability to deliver complex, high-stakes campaigns on time and on budget, even under exceptional conditions.
The campaign achieved strong results across multiple channels:
The result was a compliant, high-impact campaign that supported both brand visibility and practitioner engagement, reinforcing CoolSculpting's position within the UK aesthetics market.
This project highlights Projected's ability to:
For aesthetics brands seeking a partner who understands compliance, credibility and creative storytelling, Projected offers a proven, trusted approach.
We produce advertising campaigns for the aesthetics and medical treatments sector, delivering compliant film and photography content aligned with UK advertising regulations.
We manage advertising compliance for regulated brands, ensuring all creative content adheres to industry guidelines governing medical, cosmetic and aesthetic treatment claims.
We deliver campaign production involving high-profile ambassadors, managing talent collaboration professionally within regulated advertising environments.
We provide integrated film and photography production, delivering cohesive still and moving image assets from a single, efficiently managed shoot.
We produce lifestyle-led campaign films that balance aspirational storytelling with credibility and regulatory responsibility.
We deliver high-end campaign photography optimised for press coverage, practitioner marketing, and in-clinic environments.
We create social-first and behind-the-scenes content designed to support campaign rollout across brand and ambassador social channels.
We manage complex productions under challenging conditions, maintaining safety, efficiency and creative quality while delivering on time and on budget.
We deliver campaign assets prepared for use across press, social media, brand platforms and practitioner networks.
We produce regulated brand content designed to drive visibility, credibility and measurable engagement while maintaining full compliance.
Get in touch via the contact form, drop us an email or just give us a call on +44 0203 576 3144.
Be seen, be Projected.