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Get in touch via the contact form, drop us an email or just give us a call on +44 0203 576 3144.
Be seen, be Projected.
The Projected team was appointed to deliver strategic creative direction and end-to-end film and photography production for Tangle Teezer's global hero campaign.
The brief centred on reimagining the brand's core audience, shifting focus towards a beauty-conscious 16–28-year-old demographic and repositioning Tangle Teezer as a culturally relevant, style-forward brand within a highly competitive beauty landscape. The objective was to make the brand feel cooler, more aspirational and deeply aligned with contemporary youth culture, without losing its established identity.
Working in close collaboration with internal brand and communications teams, we developed a clear creative strategy and visual language that could scale across multiple platforms and territories. Our role encompassed creative direction, campaign concepting, film production, photography production and post-production, delivered under one integrated team.
We produced 100s of campaign assets, including:
This approach ensured visual consistency while allowing for flexibility across formats, platforms, and regional requirements.
Designed for deployment across the UK and European markets, the campaign required rigorous production governance, complex stakeholder management and absolute creative consistency across channels.
By integrating film, photography and post-production into a single production ecosystem, we reduced duplication, streamlined workflows and significantly improved efficiency. This model ensured creative alignment across paid media, retail communications, PR, social media and owned platforms, while delivering long-term value beyond the initial campaign launch.
The resulting campaign strengthened brand coherence, elevated Tangle Teezer's cultural relevance and delivered a flexible, future-proof content library. These assets continue to support regional marketing, communications and social media teams across the UK and Europe, demonstrating the power of strategic creative production at scale.
We provide strategic creative direction and brand strategy services, helping brands reposition their identity, refine audience focus and align visual storytelling with contemporary cultural and market dynamics.
We develop and execute global brand campaign concepts designed to resonate with defined target demographics, delivering culturally relevant creative that scales across markets and platforms.
We produce high-quality film content for digital advertising, including global hero films designed for paid media, social platforms and multi-channel brand campaigns.
We deliver end-to-end photography production services, creating premium campaign imagery for use across marketing, retail, e-commerce and brand communications channels.
We combine film, photography and post-production under a single integrated production model, ensuring creative consistency, production efficiency and alignment across all campaign assets.
We create brand storytelling content rooted in youth culture and contemporary aesthetics, helping brands connect authentically with younger, style-conscious audiences.
We produce platform-specific content optimised for e-commerce and online sales environments, supporting conversion, brand clarity and visual consistency across digital retail touchpoints.
We design scalable content systems that allow campaign assets to be efficiently deployed, adapted and reused across regions, platforms and formats over time.
We support content deployment across UK and European markets, managing localisation, consistency and stakeholder coordination for multi-territory campaigns.
We provide rigorous production governance and stakeholder management, coordinating complex workflows to ensure timely delivery, quality control and creative alignment across teams and channels.
Get in touch via the contact form, drop us an email or just give us a call on +44 0203 576 3144.
Be seen, be Projected.