Compliant Aesthetics Campaign Production with Celebrity Talent

Projected was commissioned to conceptually and technically deliver a film and photography campaign for Ultherapy, part of the aesthetics portfolio of Merz, balancing compliance & creativity for an aesthetic treatment campaign with a high profile talent.

Ultherapy is a non-invasive ultrasound treatment designed to stimulate the body's natural collagen production, delivering a fresher, more youthful appearance. The campaign celebrated the brand's relationship with ambassadors Tess Daly, while operating within the strict regulatory framework governing aesthetics and medical advertising in the UK.

Navigating Advertising Regulations in Aesthetic Treatments

A core challenge of the project was balancing creative ambition with regulatory compliance. Advertising claims within the aesthetics treatments industry are tightly controlled, requiring careful consideration of language, visuals and implied outcomes across all content.

Projected brought deep experience working within regulated advertising environments, ensuring all creative adhered to industry guidelines while remaining aspirational, premium and emotionally engaging. This included close collaboration with brand, legal and clinical stakeholders to ensure accuracy, responsibility and compliance across every asset.

High-Profile Talent, Delivered Efficiently

With over a decade of experience producing campaigns featuring celebrity and high-profile talent, Projected designed a tightly managed production schedule that maximised time with ambassadors while maintaining a calm, professional and talent-first environment.

Multiple wardrobe changes, set builds and lighting setups were carefully choreographed, allowing film and photography teams to work in parallel. This integrated approach ensured maximum output without compromising quality, a critical factor when working with talent of this calibre.

Integrated Film & Photography Production

Projected delivered a comprehensive suite of assets, including:

• Campaign films for clinic and digital use
• High-end photography for press, social media and in-clinic environments
• Seasonally themed social media toolkits
• Content packs for distribution to Ultherapy practitioners across the UK

By interweaving video and photography production under one creative vision, we delivered a wide range of content while maintaining visual consistency, brand clarity and regulatory accuracy.

Multi-Channel Rollout & Commercial Impact

The final assets were rolled out across:

• Aesthetic clinics nationwide
• Social media platforms
• UK press and PR channels

The campaign delivered a noticeable uplift in enquiries, supporting clinic partners while reinforcing Ultherapy's premium positioning within a competitive aesthetics market.

Results & Expertise in Regulated Brand Communications

This project demonstrates Projected's ability to:

• Confidently navigate advertising regulations in the aesthetics and medical space
• Work seamlessly with celebrity ambassadors
• Deliver high-end film and photography efficiently
• Produce scalable content for clinics, social media and press
• Balance compliance with creativity to achieve measurable commercial results

For brands operating in regulated industries, Projected offers the rare combination of creative flair, production rigour and regulatory understanding, delivering campaigns that are both compliant and compelling.