Work with us
Get in touch via the contact form, drop us an email or just give us a call on +44 0203 576 3144.
Be seen, be Projected.
Having established a long-standing creative partnership with McArthurGlen, the Projected team has supported the Group's international marketing activity through high-end film, photography and branded content production over many years.
Most recently, we were commissioned to conceptualise, script and produce three international television commercials to anchor McArthurGlen's wider seasonal marketing campaigns, spanning Spring/Summer, Autumn/Winter and Christmas.
Building on a deep understanding of the brand, we developed a distinctive house style that could flex across seasons while remaining instantly recognisable. This allowed McArthurGlen to maintain consistency across international markets while evolving creatively throughout the year.
Our team handled:
Each TV commercial was designed to reflect McArthurGlen's premium, yet accessible positioning, blending aspirational lifestyle storytelling with commercial clarity.
Production was delivered across multiple European locations, working with local talent in Italy and Spain and coordinating closely with photography and film departments to maximise efficiency and output.
Despite the scale and complexity, multiple shoots, locations and asset types, Projected ran a tight, well-managed production, ensuring:
Alongside the TV commercials, we produced a broad suite of supporting social media and digital content, enabling McArthurGlen to extend campaign life across platforms and territories.
Projected managed the full post-production workflow, including:
Working to a tight and efficient schedule, we delivered ahead of deadline, allowing McArthurGlen's internal teams to roll out campaigns with confidence across regions.
Beyond this campaign, Projected continues to produce a significant portion of McArthurGlen's content output, acting as a reliable extension of their marketing team.
This long-standing relationship reflects our ability to:
Our creative communications studio, Projected, offers a proven, long-term solution for global retail and lifestyle brands seeking a creative partner that combines strategic brand understanding, cost-effective production and consistently high standards.
We provide long-term creative and production support for global brands, acting as a trusted partner delivering consistent, high-quality content across multiple campaigns and years.
We produce broadcast television commercials, delivering scripted, storyboarded and fully produced TVCs for international marketing campaigns.
We manage international advertising campaigns, coordinating production across multiple countries while maintaining brand consistency and production efficiency.
We specialise in elevated lifestyle advertising, creating aspirational film and photography content that supports premium retail and consumer brand positioning.
We develop creative concepts, scripts and storyboards for advertising campaigns, translating brand strategy into clear, engaging visual narratives.
We deliver integrated film and photography production, aligning moving and stills content within a single campaign workflow to maximise output and efficiency.
We produce seasonal advertising campaigns, adapting brand storytelling across Spring/Summer, Autumn/Winter and festive periods while maintaining a cohesive house style.
We coordinate local talent and international production crews, managing casting and on-location production across European markets.
We manage post-production workflows, including offline and online editing, finishing and the commissioning of original music for advertising campaigns.
We deliver complex advertising campaigns on time and on budget through experienced production management, efficient scheduling and senior-led oversight.
Get in touch via the contact form, drop us an email or just give us a call on +44 0203 576 3144.
Be seen, be Projected.