Work with us
Get in touch via the contact form, drop us an email or just give us a call on +44 0203 576 3144.
Be seen, be Projected.
Projected was commissioned by Joma Jewellery to guide the brand through its first-ever broadcast television advertising campaign, from initial creative concept to on-air delivery.
For Joma Jewellery, television represented a major step forward in brand storytelling. The brief required not just creative excellence, but a partner able to handhold the brand through the entire TV advertising journey, providing clarity, confidence and cost control at every stage.
Working closely with the Joma team, we developed a creative concept centred on friendship, a theme that naturally aligned with the brand's values and summer jewellery collection.
Our approach focused on emotional clarity and visual warmth, creating a narrative that felt authentic, relatable and timeless. A key ingredient in bringing the concept to life was careful casting: we sourced two lead models with genuine chemistry, ensuring the story felt believable and emotionally engaging within a 30-second broadcast format.
As a 360-degree creative and production agency, Projected curated and managed every stage of the process, including:
Our experience in broadcast production meant we were able to translate Joma Jewellery's vision into a polished TV commercial while keeping the process accessible, transparent and stress-free for a first-time advertiser.
Television advertising comes with strict regulatory requirements. Projected handled the full Clearcast approval process, ensuring the commercial met all UK broadcast advertising standards before launch.
We also supported platform integration, delivering the final approved commercial, correctly formatted for each outlet, to the appropriate broadcast platforms and regions, all delivered within a clear, cost-effective set fee.
What sets Projected apart is our hands-on, client-first approach. Throughout the project, we worked as an extension of the Joma Jewellery team, offering regular check-ins, clear guidance and collaborative decision-making.
This close partnership ensured:
The final 30-second TV commercial successfully introduced Joma Jewellery to broadcast advertising, delivering:
This project demonstrates Projected's ability to support brands of all sizes as they enter television advertising by combining creative storytelling, production expertise, regulatory knowledge and broadcast media expertise into one clear, cost-effective offering.
We guide brands through their first television advertising campaign, providing clear direction, reassurance and end-to-end management from concept to broadcast.
We develop creative concepts and scripts for television commercials, translating brand values and product stories into emotionally engaging broadcast narratives.
We deliver broadcast-ready television production services, producing commercials that meet technical, editorial and quality standards for UK television.
We manage casting and on-set talent direction, selecting performers with strong chemistry and authenticity to support believable, story-led advertising.
We handle Clearcast submissions and regulatory approvals, ensuring all television advertising complies with UK broadcast advertising standards.
We support media placement and platform integration, coordinating ad buying, delivery and regional rollout across relevant broadcast platforms.
We manage the complete advertising workflow, overseeing creative, production, compliance, scheduling and delivery to ensure projects remain on time and on budget.
We deliver cost-effective television advertising production through fixed-fee pricing models, achieving big-agency quality without large-agency overheads.
We specialise in brand storytelling for television, crafting narratives that build emotional connection and long-term brand value within short broadcast formats.
We work closely with clients throughout the production process, providing hands-on guidance, transparent communication and collaborative decision-making.
Get in touch via the contact form, drop us an email or just give us a call on +44 0203 576 3144.
Be seen, be Projected.