Art Direction, Creative Consultancy And Lifestyle Editorial Photography For Fora's Creative Refresh And Visual Rebranding

Client:
Fora
Fora Creative Refresh
Fora Creative Refresh Fora Creative Refresh

Projected was commissioned to provide production, casting and creative support services on a series of shoots for Fora and The Office Group.

The brief called for a complete reimagining of how Fora Space visualises their clientele, with the goal of reaching new audiences and expanding its existing customer base through high-quality, design-driven content. The focus was on elevating the branding and perception of the workspace, positioning it not just as a place to work, but as a curated environment that inspires creativity, productivity and community.

Creative Direction, Branding & Photography Production

Working closely with Fora's internal design department and photographer Anil Mistry, as a collaborative team we centred on developing a refined, editorial-style visual language that could be applied across brand, marketing and digital touchpoints, shaping an aspirational aesthetic that balances sophistication with approachability.

Projected provided the photography production, casting, styling, hair, makeup and production logistics, creating a seamless production workflow underpinning the entire project.

The photography treatment drew inspiration from fashion and interior editorials, featuring carefully styled sets, considered wardrobe and highly posed models. This approach created a deliberately curated look — one that elevated both the physical space and the people working within it, reinforcing Fora Space as a destination for ambitious, design-conscious professionals.

Design-Led Content for Brand Growth

By combining strong art direction with premium photography production, we delivered a suite of brand assets designed to perform across multiple channels, including website, social media and marketing campaigns. The resulting content supported Fora Space's wider brand strategy, helping to attract new members, strengthen brand recognition and clearly differentiate the workspace within a competitive market.

The project demonstrates how thoughtful branding, creative production and high-end photography can transform the way a workspace is perceived, aligning physical environments with the aspirations of the communities they serve.

Our Impact

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Fora Creative Refresh
Fora Creative Refresh
Fora Creative Refresh Fora Creative Refresh

Services provided

Creative Rebranding Support

We provide creative rebranding support services that help brands reimagine how they visually represent their audiences, environments, and values through design-led content and refined brand aesthetics.

Creative Direction & Art Direction

We deliver creative and art direction services, developing editorial-style visual languages that align brand positioning with aspirational, contemporary aesthetics across digital and marketing touchpoints.

Photography Campaign Production

We provide end-to-end photography campaign production, managing all aspects of planning, execution and delivery to produce premium brand imagery for multi-channel use.

Casting & Talent Coordination

We manage casting and talent coordination, sourcing and directing models to accurately represent brand audiences and support authentic, aspirational visual storytelling.

Styling, Hair & Makeup Production

We provide full styling, wardrobe, hair and makeup production services, ensuring visual consistency, elevated aesthetics, and editorial quality across photography campaigns.

Production Logistics & Crew Management

We manage production logistics and crew coordination, supplying photography production teams and overseeing scheduling, resources and workflows to ensure seamless delivery.

Editorial-Style Brand Photography

We create editorial-inspired brand photography drawing from fashion and interior design references, producing carefully curated imagery that elevates both physical environments and the people within them.

Design-Led Content Creation

We produce design-led visual content designed to perform across websites, social media, and marketing campaigns, supporting brand growth, audience engagement, and differentiation.

Brand Asset Development

We deliver high-quality brand assets that support long-term marketing strategies, strengthening brand recognition and enabling consistent use across digital and communications channels.

Workspace & Lifestyle Brand Storytelling

We specialise in brand storytelling for workspace and lifestyle brands, creating visual narratives that position environments as destinations for creativity, productivity and community.

Work with us

Get in touch via the contact form, drop us an email or just give us a call on +44 0203 576 3144.

Be seen, be Projected.