Global Beauty Campaign Production for a Korean Skincare Brand

Projected was commissioned by Dr. Jart+ to deliver the UK production leg of the global launch campaign for Every Sun Day™ Invisible Korean Sunscreen Stick, supporting the brand's international rollout across digital, social and retail channels.

The brief required a production partner capable of combining high-end beauty craft, technical innovation and flawless international coordination, while acting as a trusted on-the-ground extension of a Korea-based brand team.

Dual-Stream Production: Product & Lifestyle Content

The campaign was structured across two parallel content streams:

• Premium product photography, focused on texture, finish and formulation detail
• Lifestyle photography and video content, showcasing models interacting naturally with the product in multiple environments

To meet the creative ambition within a tight schedule, Projected recommended the use of a volume studio, enabling rapid location changes, consistent lighting control and seamless transitions between environments without the time and cost implications of multiple physical locations.

This approach allowed us to deliver a broad and versatile content library efficiently, without compromising on visual quality.

Managing a Global Client & Cross-Border Production

With the end client based in Korea, pre-production required always-on collaboration, navigating:

• Multiple time zones
• Cross-language production meetings
• Detailed remote approvals and creative sign-off

Projected acted as the central coordination hub, ensuring clarity, momentum and creative alignment throughout the process.

The production also involved international talent and models flown in from Korea, requiring the management of:

• Complex travel logistics
• Talent scheduling
• Multi-territory payments and currency handling

Our experience delivering global campaigns ensured these operational complexities were handled smoothly and discreetly, allowing the client to focus on the creative outcome.

Hosting the Client & Delivering Under Pressure

Projected hosted the Dr. Jart+ team in the UK throughout the shoot. With tight travel windows and an ambitious schedule, the production timeline was both intense and highly technical, particularly during the volume studio shoot.

Despite the pace and complexity, Projected's senior-led production team oversaw a calm, well-structured set, ensuring:

• Efficient use of studio time
• Clear communication across departments
• Seamless integration of photography and video teams

The result was a smooth production experience and a confident, collaborative client relationship.

Results & Global Rollout

The final assets were extremely well received by the global Dr. Jart+ team and rolled out across:

• Brand websites
• Social media platforms
• In-store and retail environments

The campaign successfully supported the global launch of Every Sun Day™ Sunscreen, delivering a cohesive, premium visual language aligned with Dr. Jart+'s international brand positioning.

Expertise Demonstrated

This project highlights Projected's ability to:

• Deliver global beauty campaign production at scale
• Manage international clients, talent and logistics
• Leverage technical solutions to solve creative challenges
• Act as a trusted local partner for Korea-based brands entering Western markets
• Deliver complex productions on time, on budget and to a premium standard

For beauty brands launching internationally, Projected offers a rare combination of creative craft, technical fluency and global production experience.