Work with us
Get in touch via the contact form, drop us an email or just give us a call on +44 0203 576 3144.
Be seen, be Projected.
Bondi Sands commissioned Projected to conceptualise, produce and deliver a large-scale out-of-home (OOH) videography and photography campaign for a takeover at Waterloo Station, one of the UK's busiest transport hubs.
The brief required a creative partner capable of handling entire campaign delivery, from idea generation through to multi-format production, asset versioning and deployment, while maintaining strict timelines and budget control.
The campaign narrative playfully explored the ups and downs of a British summer, contrasting Bondi Sands' sun-drenched Australian brand world with the unpredictability of UK weather.
Projected proposed the creation of a stylised composite environment, blending studio-shot model plates with bespoke backdrops built from a montage of recognisable British locations captured across the UK. This approach allowed complete creative control over weather, lighting and tone, a prescient decision given the uncertainty of the period.
Ironically, despite the campaign being designed around bad weather, summer 2020 turned out to be one of the hottest and driest on record, further underlining the value of a controlled, studio-led creative solution.
Projected delivered the campaign from start to finish, providing:
Our integrated production model ensured creative consistency across all assets while allowing flexibility for different formats and placements.
All campaign assets were technically produced and versioned for a wide range of OOH formats, including:
Each asset was adapted to meet precise technical specifications, aspect ratios and playback requirements, ensuring seamless deployment across Waterloo Station's extensive advertising inventory.
In addition to creative and production delivery, Projected supported digital advertising strategy and media coordination, ensuring the campaign was optimised for visibility, flow and impact within a high-footfall environment.
Our ability to align creative ambition with media realities meant the campaign launched smoothly, stayed on schedule and delivered maximum impact within the allocated budget.
The Bondi Sands Waterloo Station takeover showcased Projected's ability to:
This project is a clear example of how Projected brings big-agency thinking and execution to brands, while retaining the agility, efficiency and cost control of a boutique creative and production studio.
We conceptualise integrated advertising campaigns, developing creative ideas and narratives that translate brand strategy into cohesive, multi-format executions.
We produce out-of-home advertising content, delivering videography and photography assets designed for high-footfall public environments and large-scale display formats.
We provide professional videography and photography production for advertising campaigns, creating high-quality visual assets for both static and moving media.
We deliver creative direction services, shaping visual language, narrative tone and brand expression across advertising and campaign content.
We manage casting, styling, hair and makeup, sourcing and coordinating talent to ensure visual consistency and campaign alignment.
We produce animation and graphic overlays, integrating motion design and branding elements into campaign assets for enhanced visual impact.
We deliver technically compliant asset production and versioning, adapting content to multiple aspect ratios, formats and specifications for OOH environments.
We support digital advertising strategy and media coordination, aligning creative production with media placement requirements to maximise visibility and effectiveness.
We manage end-to-end campaign production, overseeing ideation, scheduling, budgets, workflows and delivery to ensure projects stay on time and on budget.
We support large-scale OOH campaign deployment, preparing and delivering assets for billboards, stations, transport hubs and immersive advertising environments.
Get in touch via the contact form, drop us an email or just give us a call on +44 0203 576 3144.
Be seen, be Projected.