Creative Concept And Production Of An Out-Of-Home Videography & Photography Campaign For Bondi Sands

Back in Summer 2020, Bondi Sands commissioned Projected to conceptualise and produce an OOH (out-of-home) videography & photography campaign for their Waterloo Station takeover.

The narrative focused on the ups and downs of a wet British summer. Our team proposed the creation of a stylised composite world, shooting model plates in the studio and creating backdrops from a montage of typical British scenes captured across the UK. Due to global events, summer 2020 didn't really happen. This was probably for the best as the campaign was designed around bad weather and ironically 2020 was one of the driest and hottest on record.

The Bondi Sands concept we created encapsulated our broad skillset and creative capabilities around videography, photography, branding and product + campaign launches. Projected designed and produced the campaign from start to finish, from ideation and concept to casting, styling, film and photography production, animation and graphics.

All assets were versioned for display on billboards, bus stops, walkways and video screens throughout Waterloo station — one of London's busiest terminals.