Global Content Partnership With American Express And noma Through Video Production And Careful Brand Positioning

The Projected team worked together with American Express to produce a series of short films, showcasing the truly exceptional world of chef René Redzepi's gastronomic three-Michelin star mecca — noma restaurant. Voted the world's best restaurant, noma was a partner in the American Express experience programme, available exclusively to Centurion cardholders.

Filming in Copenhagen, Tokyo, Sydney, Barcelona and Mexico, the long-running campaign saw the team travelling the globe over a period of three years to produce this timeless celebration of culinary inspiration and talent.

The videos were a celebrated success for the American Express team and together we created a campaign of short films interweaving the intricate talent of the chefs and creators behind the restaurant, with the culture and topography of their surrounding area. By combining the passion points of food, travel and adventure, we created a truly inspiring, creatively driven series with global appeal, enabling American Express to bridge borders and serve the content in 9 new territories.