In a crowded digital landscape, strong visuals aren’t a “nice to have” — they’re the backbone of effective brand communications. From websites and social media to PR campaigns and internal comms, photography and video shape how audiences perceive, trust and remember brands.
For communications teams and marketers, the challenge isn’t whether to invest in visuals, but how to do it efficiently and strategically. Below, we share our practical brand photography tips, videography workflows and creative comms tools that help turn visual content into measurable impact.
Why Visual Content Marketing Matters
Research consistently shows that audiences process visuals faster than text and platforms increasingly reward image- and video-led content.
Strong visual content marketing helps brands by:
- Increasing engagement across social and owned channels
- Building consistency and recognition over time
- Communicating complex messages quickly
- Strengthening emotional connection with audiences.
But effective visuals don’t happen by accident. They require the right tools, workflows and creative direction.
Brand Photography Tips That Go Beyond “Nice Images”
Brand photography is about storytelling, not just aesthetics.
A few foundational tips from our Projected handbook:
1. Define your visual identity first.
Before shooting, align on brand personality, colour palettes, lighting styles and usage scenarios. This ensures consistency across campaigns and avoids a mismatched asset library.
2. Shoot with multiple formats in mind.
Plan for website banners, social crops, PR usage and paid ads in one shoot. This maximises ROI and reduces reshoot costs.
3. Invest in editing and asset management.
Tools like Adobe Lightroom, Capture One or Canva Pro (for lighter edits) help maintain a cohesive look. Pair this with a digital asset manager such as Bynder or Frontify to keep teams aligned.
Videography for Brands: Tools That Scale
Video is now central to brand communications, from short-form social clips to longer thought-leadership content.
Essential videography tools for brands include:
- Cameras: Sony A7 series, Canon R series, or even high-end smartphones for agile content
- Editing software: Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve
- Motion and captions: After Effects, CapCut or Veed.io for fast social edits
When planning videography for brands, think modular. Capture interviews, b-roll and behind-the-scenes footage in one session, then repurpose across platforms.
A Simple Workflow for Creative Comms Teams
A repeatable workflow keeps creative output consistent and cost-effective:
- Briefing: define objectives, audience, channels and success metrics
- Pre-production: moodboards, shot lists, scripts and timelines
- Production: capture photography and video simultaneously where possible
- Post-production: edit, optimise formats, add captions and branding
- Distribution: align visuals with channel strategy and campaign goals.
Using project tools like Notion, Asana, or Monday.com helps creative comms teams stay on track.
Mini Case Study: Visuals That Drive Engagement
A B2B professional services brand refreshed its visual content marketing by replacing generic stock images with custom brand photography and short-form video. Using a single quarterly shoot, the team created website imagery, LinkedIn video snippets and media assets.
The result? A 35% increase in social engagement and longer average time on key landing pages.
Final Thoughts
Photography and videography are no longer isolated creative functions — they’re strategic brand assets. With the right tools, workflows and brand photography tips in place, communications teams can create visuals that don’t just look good, but actively support business and reputation goals.
Invest smartly, plan creatively and let your visuals do the talking.
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If you’re a beauty, lifestyle, home decor or interior design brand and need help with your creative communications strategy and execution, drop us an email at hello@projected.co.uk and let’s make it happen.
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